STELLA WEBSITES - LA BOUTEILLE

I loved this project - unfortunately with the change of brand positioning, it’s no longer live and so quite difficult to demonstrate the scale of the project - in short we had a major typical Stella film which you navigated through - entering multiple other microsites along the way.

Le Courage - we transported people back to the early 1800’s and they had to discover and reap all the ingredients used in Stella - and appreciate the sacrifices people made (like the sun sinking into the ocean and taking the ship with it, or the angry gods shooting lightning bolts at them, or falling off the flat earth).

Le Defi - We devised a giant contraption at the centre of which was a Stella.  You had to work out how to unlock various codes in order to get to the Stella. We also put a real one up in Toronto for people to practically try and crack.

La Publicite - a cinema in which you could look at all the Stella films we made.

L’Origine - a site about the heritage of the brand.

L’Etranger - The nine step pouring ritual of Stella Artois (How we originally launched in in the USA).

I can get all the original individual pieces should you wish.

STELLA - GLASSWARE

A glass?  Well this is just an indication of how involved we were with the brand - to the degree that we convinced them to create classy, Reassuringly Expensive, glassware.  At first, they were worried that they would be stolen continually from the bars (they were).  Then they realized that was a good thing…..