There is one, unequivocal fact about cancer: the earlier you detect it, the greater the chance of treating it successfully.
But let's be honest: You probably don’t check yourself for cancer nearly as often as you should, nor have you probably committed enough of your body’s intricacies to memory.
So we began to wonder: If we’re not going to be so good at checking our own private bits, maybe we’d much rather check someone else’s.
Introducing The Cancer Sutra. The world’s first Kama Sutra designed to help you look for early signs of cancer — on someone else. Thirty-two positions, covering a range of partnerships (male/female, female/female, male/male), spread out between four types of cancer — skin, breast, testicular, and prostate. All beautifully illustrated by John Solimine.
Completely available online and for purchase as an Ebook with 6 positions available as limited edition screen-printed posters.
Within the first 24 hours, The Cancer Sutra earned over 6.2 million media impressions and had over 20,000 page views on CancerSutra.com.
Featured on Mashable, Design Taxi, Buzzfeed, and MetroNews.