A simple picture of a place or a person…the day before a huge event changed the world forever.
This started as a subscription drive campaign - i.e.: make sure you get one every day….and morphed into being a powerful brand campaign that went to the core idea that there is a human story behind every headline.
Attached to this, we started a social media campaign, getting people to post selfies of themselves at events that could be considered newsworthy - sporting events, political rallies, pool parties………….
